People are nowadays flooding into the online marketing space without knowing exactly where to start from. The learning curve for someone new in a field can take years, but as an employee, you must deliver results fast.
Any online business owner wants his marketing team to increase the online sales for his website where he presents its offer to the public. That means marketers have to focus on converting the traffic into sales.
As a beginner in online marketing, you might feel a bit overwhelmed by the amount of content that’s out there. That’s why I am putting together this blog post in which you will see which are the most visited and appreciated online marketing blogs on the web, and also how well are they optimized.
Get Omniconvert free conversion optimization tools you need to convert your traffic into sales.
The 8 traits of a successfully optimized blog
To create this top, we have selected the online marketing blogs that are the most visited on the web and evaluated each blog based on eight criteria.
1. The blog’s traffic
The traffic of the blog was important in our analysis because it reflects its content’s quality.
2. If there’s a Google Analytics tracking code installed on the website
If you don’t measure, you simply don’t know what you should be doing to optimize your website. Web analytics reports show you where your website is leaking money, and you will be able to take actions to solve those problems.
3. If there’s a Google Tag Manager code installed on the website
Google Tag Manager is an advanced tool that allows marketers to launch their programs faster and take data-driven decisions.
4. Call To Action above the fold
As Steve Krug says in his book “Don’t make me think”, people need to be told what to do. If you give them too many options, they’ll do whatever they think it’s right. But that doesn’t mean they will do what you want from them.
5. The Call To Action has a clear benefit
Displaying a clear call to action above the fold is important because you can decide what users should do next on your website. And if it’s subscribers what you need, then you should show clear benefits to your users straight from the top of the page.
6. If there’s an exit pop-up that collects leads
To empower your website to convert, you need to make it conversational like you would talk to your users face-to-face. Overlayers are a great way to make your website more interactive and persuasive at the same time.
An overlayer that contains a free offer or a strong argument for people to take the actions you want them to take is one of the best ways to collect leads.
7. Page Speed
If a website is loading slow, your conversion rate will suffer.
8. If there are any conversion rate optimization tools installed
If you’re using a conversion optimization tool it means that you’ve already realized the value of CRO.
In our analysis, we have been giving points to each of these 8 criteria and obtained a score for each blog. If you’ll read this post until the end, you will see how every blog scored at optimization.
Ready? Let’s go!
Top 50 Online Marketing Bloggers
Neil Patel, Blogger at Neil Patel – very actionable tips on how to attract qualified traffic to your website from a successful online marketing entrepreneur.
- Optimization score: 50 points
Brian Dean, Blogger at Backlinko – SEO tips coming from someone who has managed to make a living from what he loves.
- Optimization score: 46 points
Brian Massey, Blogger at ConversionSciences – an up-to-date and very well documented blog on conversion rate optimization
- Optimization score: 45 points
Peep Laja, Blogger at ConversionXL – a very friendly and useful blog for optimizers who want to stay on top and become better at what they do.
- Optimization score: 44 points
Derek Halpern, Blogger at Social Triggers – a very friendly blog that teaches you how “to be on top of your business game” using social selling principles.
- Optimization score: 40 points
Jeff Goins, Blogger at Goins Writer – learn how to write and make a difference.
- Optimization score: 40 points
Matthew Barby, Blogger at Matthew Barby – learn how to scale your business using SEO, website optimization, and marketing automation.
- Optimization score: 39 points
Jay Baer, Blogger at Convince & Convert – you can learn from his blog and books how to become an online customer service master.
- Optimization score: 38 points
John Chow, Blogger at John Chow – a place to learn how to monetize a blog and start a business
- Optimization score: 37 points
Dustin W. Stout, Blogger at Dustn.TV – learn how to improve your online presence using social media
- Optimization score: 36 points
Sujan Patel, Blogger at Sujan Patel – learn how to build products and launch new businesses from a successful entrepreneur and online marketer.
- Optimization score: 36 points
Amy Porterfield, Blogger at Amy Porterfield – a great blog to learn Facebook marketing.
- Optimization score: 34 points
Amy Lynn Andrews, Blogger at Amy Lynn Andrews – you can learn about blogging, social media, productivity and making money from a blog.
- Optimization score: 34 points
Frank Kern, Blogger at Frank Kern – an insightful blog about how marketing automation can speed up your sales cycle.
- Optimization score: 34 points
Joanna Wiebe, Blogger at Copyhackers – very insightful blog on how to write copy that sells
- Optimization score: 34 points
Bryan Eisenberg, Blogger at Bryan Eisenberg – one of the first blogs on the web about conversion rate optimization
- Optimization score: 33 points
Jeff Sauer, Blogger at JeffAlytics – an in-depth blog about Analytics, SEO, PPC and more
- Optimization score: 33 points
John Doherty, Blogger at John Doherty – learn how to combine SEO, content and growth hacking to make the magic happen online.
- Optimization score: 33 points
Jeff Bullas, Blogger at Jeff Bullas – a very popular blog among professional bloggers and social media passionates that teaches you how to make a living from blogging.
- Optimization score: 32 points
Robbie Richards, Blogger at Robbie Richards – learn how to build an online business from someone who has already done it with success.
- Optimization score: 31 points
Chris Ducker, Blogger at Chris Ducker – a blog where you can learn how to build a profitable, meaningful business from your own personal brand.
- Optimization score: 29 points
Jonathan Fields, Blogger at Jonathan Fields – an inspirational blog about marketing and PR, entrepreneurship…and life.
- Optimization score: 29 points
Peg Fitzpatrick, Blogger at Peg Fitzpatrick – learn how to “be everywhere” using the power of social media.
- Optimization score: 29 points
Rebekah Radice, Blogger at Rebekah Radice – a great blog to learn how to engage with your social media followers and start a meaningful conversation on the web.
- Optimization score: 29 points
Andrew Chen, Blogger at Andrew Chen – get startup and tech marketing advice from a successful Silicon Valley entrepreneur
- Optimization score: 28 points
Bryan Harris, Blogger at Videofruit – very actionable (and persuasive) blog on how to grow an online business
- Optimization score: 28 points
Brian Balfour, Blogger at Coelevate – one of the most insightful blogs about growth out there
- Optimization score: 28 points
Jim Connolly, Blogger at Jim’s Marketing Blog – a blog about how to build a more successful business, increase sales and boost profits
- Optimization score: 26 points
Matthew Woodward, Blogger at Matthew Woodward – learn how to start a successful blog and monetize it step by step
- Optimization score: 26 points
Kim Garst, Blogger at Kim Garst – social selling made simple for small business owners
- Optimization score: 24 points
Gael Breton, Blogger at Authority Hacker – tips on how to become an authority on the web with your blog
- Optimization score: 24 points
Heidi Cohen, Blogger at Heidi Cohen – learn how to use content marketing and social media in your organization.
- Optimization score: 24 points
John Lee Dumas, Blogger at EOFire.com – get lessons about business and entrepreneurship from a successful entrepreneur
- Optimization score: 24 points
Tim Ferriss, Blogger at FourHourWorkWeek – get inspiration for growing a business and living a happy life
- Optimization score: 22 points
Gary Vaynerchuck, Blogger at GaryVaynerchuck.com – a very energetic entrepreneur who will teach your how to run successful businesses
- Optimization score: 21 points
John Jantsch, Blogger at DucttapeMarketing – tips and tricks on how to build a successful online marketing system
- Optimization score: 21 points
Chris Brogan, Blogger at Chris Brogan – learn how to make your voice heard in online and grow your online business.
- Optimization score: 20 points
Pam Dyer, Blogger at Panorama – social media tips to “build buzz in a connected world”
- Optimization score: 20 points
Bruce Clay, Blogger at Bruce Clay – a blog focused on SEO and complementary tactics from the PPC, content, and social media fields.
- Optimization score: 18 points
Jeremy Schoemaker, Blogger at ShoeMoney – get insights into how to start an online business
- Optimization score: 17 points
Kristi Hines, Blogger at Kristi Hines – learn how to use content marketing from one of the best content marketing professionals out there.
- Optimization score: 17 points
Mari Smith, Blogger at Mari Smith – get tips and tricks from one of the most influential persons in social media
- Optimization score: 17 point
Matt Cutts, Blogger at Matt Cutts – a blog about “Gadgets, SEO, and Google” from a Google employee.
- Optimization score: 15 points
Bill Hartzer, Blogger at Bill Hartzer – get SEO tips and up-to-date information about what’s happening in the SEO world.
- Optimization score: 14 points
Brian Solis, Blogger at Brian Solis – understand the relationship between the evolution of technology and its impact on your business
- Optimization score: 14 points
Pat Flynn, Blogger at Smart Passive Income – get inspiration to build your own online business
- Optimization score: 14 points
Tom Fishburne, Blogger at Marketoonist – a visual blog where you can get an “inside look” in the world of organizations around the world.
- Optimization score: 14 points
Jon Loomer, Blogger at Jon Loomer – get up-to-date tips on what’s working right now on Facebook
- Optimization score: 13 points
Seth Godin, Blogger at Seth Godin – an inspirational blog where you can get insights into the life of a successful marketer.
- Optimization score: 13 points
Pam Moore, Blogger at Pam Marketing Nut – learn how to develop and implement integrated digital marketing programs that deliver measurable results.
- Optimization score: 11 points
The evaluation process of a blog
For a better understanding of the elements involved in the analysis of the blogs, let’s take a look at Derek Halpern’s blog at Social Triggers.
1. Is there a Google Analytics tracking code on the website?
Yes, there is. We’ve checked that up with Built With, a great tool to analyze websites on the web and also do competitive analysis.
2. Is Google Tag Manager installed on the website?
There was not.
3. Is there a Call To Action above the fold?
Yes, there is. Derek displays a photo of himself to people who visit their blog. This helps at making the blog more personal and establishing a relationship with the visitors.
Anyone who visits this blog knows from the start that there is a human being who writes about what they’re interested in. The call to action “Get Free Updates” is placed right above the fold where people can subscribe to his blog.
4. Does the Call To Action have a clear benefit?
Yes, it does. “Get free updates” about how to be on top of your business game is a powerful incentive to subscribe.
Derek is making clear that if you click on the Call To Action button you will learn how to be on top of your business game.
5. Is there an exit pop-up that collects leads?
If you’ll try to exit the website, an overlayer will show up and offer you a free book about how to get more subscribers from your website.
The overlayer contains a message that’s well-structured and persuasive. Who doesn’t want more subscribers for their business for free? Also, you get assured that Derek himself will teach you how to do that. The final element is the call to action “GIMMIE THE FREE BOOK” which is well placed near an ugly brother, an option that makes the first option better.
6. What’s the page speed of the blog?
We have used Google’s Page Speed Insights tool to find out how fast the website’s loading. Derek’s blog has a score of 75 out of 100. You can use it too to check out your website.
Final thoughts
As you see, you can learn from a blog how to become better at something, but you can also see the advice in action.
I hope that I managed to help you with selecting the blogs that will help you get started with online marketing and social media. Also, keep in mind that my intention was to show you the principles of conversion optimization that help you convert traffic into sales.
Of course, the process of transforming subscribers into sales take more time because you have to nurture those leads until they become buyers. But optimizing your website to collect leads is only the first step and you should do it right.
Good to know
*The research was realized on the 29th of September 2016. We didn’t take into account any change that was made since then in the design or copy of the blogs included in this top.
*If you believe we’ve missed a great blog that deserves to be in this top, just let me know in the comments.
Wow, what a great article Elena! Thanks for the mention, it’s an honor 🙂
Thank you, John! It was teamwork. I’ll share your feedback on Slack. They will be happy to hear it. 🙂
This is an incredibly refreshing take on “Top [X] [Adjective/Role/Title]…” post Elena! I love how it’s built with insight and an intelligent scoring system. Very well done! Also, I’m completely humbled and honored to have made the list!
Thank you, Dustin!
Thanks for sharing this article. Well researched.
Impressive write-up, Elena! You’ve given me some things to think about and aspire to.
Hey, Mike. Thank you! I am glad you find it useful.
An excellent post with the usual suspects. I personally would like to see some new names and faces in the space but these guys are certainly on top of their game.
Elena, thx for ranking Jeffalytics, the company I work for so high! I was impressed with all the names that were on the list. We’ll definitely share this one – not so much for the bragging more as a comprehensive resource of great blogs for our audience. Thanks again!
Awesome! Thank you, Uros!
Wow, what an interesting list. Thank you for including me Elena!
Great round up thanks so much for sharing Elena :o)
Hi Elena,
That was an incredible list. You almost covered all the industry experts in digital marketing. The collated list was a confluence of people from different digital marketing domains. I personally follow most of them on Twitter and linkedIn.
Thanks for putting the effort in creating such an awesome list.