We are very happy to announce you (with a 3 days delay – because 2 of them we’ve been driving), that we won the first place at StartupRally Marathon in Prague. “We had to drive 4200 km for this rally and we’re glad it ended up with a victory. This is a confirmation that our […]

The 10 commandments about ROI

From social media to link building, every online marketing effort and activity has its meaning and value for an online business. But the bottom line is that all this should lead to ROI (return on investment), one of the best metrics to show the efficiency of marketing and advertising investments. ROI may have a simple […]

Running a business but not sure how to orientate your online marketing efforts to become successful? Before deciding about hiring an online marketing agency or keeping your marketing campaigns In- House, you should clearly establish your goals. All you want for your business is to convert your audience into customers. These 3 major aspects should concern […]

Search penetration index

In order to have a great conversion rate from search, you sure need a strong strategy behind it. You simply can’t focus to all the keywords related or somehow related to your website and expect to sky-rocket your conversion rate. In this article you will find: > How to adjust your SEM campaigns according to […]

Yes, the cart-abandonment is really a pain in the neck. You buy traffic, you fill your stock with great products, you cut down the costs, you add phone assistance, but your visitors are getting with products in your cart, but still are not finalizing. Be patient for 4 more minutes, I’m going to give you […]

Buying online is a different experience and has different triggers than buying in a mall or la local fashion store. That’s why when you optimize your fashion e-shop you have to try to offer the advantages of an online fashion store, but also to translate online the advantages of a real fashion retail store. Your […]

Through A/B optimization you can test in real time the effects of a design or content change on conversion rates. By using this technique you can propose to visitor two slightly different versions of a webpage and see which one converts better. A/B optimization is a great tool for those who understand that in online […]

While we certainly cannot say that there are some KPIs that any business should follow regardless it’s profile or history, we can say that there are types of KPIs that any business would want to monitor in a certain moment in time. Businesses grow organically and their objectives and goals need to be assessed periodically. […]

Hey, guys, how’s it going? Hope you’re really enjoying Omniconvert and doing some swell job optimizing your conversion rate with our tool. Because we like travel, we like Berlin and we would like to accelerate the success of every conversion optimizer in the world, we’ve applied and got accepted at Startup Rally. We promise to […]

On a global market as big as the internet, competition is tough and customers are hard to keep on a site if you don’t know how to get their attention. There’s a long distance between searching for a product, reading about it, and actually buying it. But if you know your customers and you optimize […]

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