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Lead Generation Out of the box
Elena Dobre

An Out-of-the-box 3-step Solution To Maximize Lead Generation

  According to the State of Inbound (2016) report from HubSpot, the main focus of marketers today is converting visitors into leads and customers. What about your focus? Are you concentrating on maximizing your lead generation efforts? 65% of companies say their greatest marketing challenge is generating high-quality traffic and leads that have the potential …

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Essential Marketing Tools
Elena Dobre

Essential Digital Marketing Frameworks For Ecommerce

Are you ready to find your customers? They’re out there. All you need is the right framework. In his session at the International Ecommerce Day Conference, Dave Chaffey, Co-founder and CEO of Smart Insights shares some thoughts on how to develop the right digital marketing frameworks for your eCommerce business. You’ll really love this… But …

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The history of the landing pages
Elena Dobre

The History Of Landing Pages

In the past, the majority of the landing pages look awful and boring. Ever wish you could understand the evolution of landing pages? If yes, then I’ll walk you through the transition phases in this article. Truly, we can’t talk about lead generation and conversion optimization without taking a deep dive into the world of …

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Micro-conversions
Elena Dobre

Uncover The Hidden Power Of Micro-Conversions

As an eCommerce marketer, there are only two types of conversions to optimize for: Micro-conversions Macro-conversions Micro-conversions are valuable actions (e.g., click, comment, email list opt-in, product preview) that your target audience take when they visit your website. These actions lead to macro-conversions (e.g., sales). Going from being a child to an adult takes a …

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