With 1.86 billion monthly active users on Facebook, retailers are quickly learning that they need to be speaking to and interacting with their customers where they consume media. Facebook display ads are a great way to engage customers and acquire new ones, but it can be difficult to do this in an efficient way. Learn […]

In almost every e-ecommerce business the main focus is on the macro conversions that bring instant sales. Yet, there is another type of conversions with a high impact in time over your online business: micro conversions. One type of micro conversion is represented by the collected leads on your website. Qualified leads are incredibly useful […]

Paul Rouke, Founder and Director of Optimisation at PRWD and creator of “The Growth Strategy that’s Being Ignored” was one of our awesome guest speakers at International eCommerce Day, in May 2017. In his presentation, Paul shared PRWD’s Conversion Optimisation Maturity Model™ and four pillars of strategic conversion optimisation. Using a number of in-depth case studies (from brands such as AO.com, […]

Although every year more and more businesses adopt conversion rate optimization, the industry is still quite young. With more and more agencies offering conversion rate optimization services the market is rapidly growing but so are the misconceptions and the things that hold businesses back from having real growth through conversion optimization. At our 3rd edition […]

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] If you’re a marketer working in conversion optimization you might often have to deal with the “optimizer’s block”.  It’s that moment when you’ve squeezed every drop out of your creative testing ideas until you discover there’s nothing left. Nothing. Nada. Zilch. Zero ideas left in your brain. So what […]

Until a few decades ago, vocally interacting with a computer was science fiction. Thanks to an exponential growth in science and technology, it has now become a fact of life. It is evident that people are becoming more inclined towards voice-based searches. It was reported that 40% of adults now use voice search once per […]

If you are an online marketer passionate about growth and about getting the best results for your clients, then SEO and CRO are two major pieces of your toolbox. Just to make sure we’re all on the same page about what these terms mean, let’s see what the wiki definitions are. “Search engine optimization (SEO) is […]

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