A/B testing + heat maps + session recordings = incredible combo
The industry of conversion rate optimization is changing a lot. There are more and more marketers realizing that they should go more granular into the details that are affecting their overall performance.
We can group the optimization methodologies into 3 main categories:
B. Standard optimization methodology
This methodology helps a lot, the only problem is that you can analyze the impact of your A/B tests only with quantitative data.
What if you could do A/B testing and see individual heat maps and session recordings for the control and the variations. Well, now it’s possible: Omniconvert is directly integrated with Hotjar, so you can now get easier to next methodology:
C. Advanced optimization methodology
1. Enable Hotjar integration in Omniconvert
2. Launch the A/B test in Omniconvert
3. You go to your Hotjar account and create a new heat map/session recording
For more details, you can always go to our help section.
Yes, it’s that simple.
Enjoy this integration and may your results exceed even your wildest dreams!