Step by Step Guide To Building An RFM Model (and How to Use It)

There was a time when advertising was everything. People would spend huge budgets on getting attention towards their brand and acquire new customers. Over and over again. Until terms like “retention”, “loyalty” and “building a relation” became popular. We find ourselves in an era where the relation between consumers and providers is cold. There’s no …

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How to Use Dynamic Text Replacement to Increase Conversion Rate

It’s 2015. You’re not displaying the same content to all your traffic segments, are you? The personalized content experience for your users is not only an important part of converting visitors into customers, but a mandatory digital marketing action for companies to survive in the highly competitive e-market.  Nowadays, marketers are talking to a smart audience, …

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The Benefits of Web Personalization in eCommerce

Web personalization is a marketing tactic that covers a large part of the eCommerce market and it has become one of the most used optimization technique in many industries.  In this article, I will present you the main benefits and how web personalization in eCommerce will drive up your conversions. Out of all the marketing …

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Smart CRO Techniques You Haven’t Used Before: Weather Segmentation

Weather segmentation seems to be an increasing trend in conversion rate optimization due to its power to convince visitors it is the right time to shop online. Weather based product suggestions will urge visitors to buy something new by reminding them the needs they have in a certain moment.   Weather conditions influence our mood and …

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The Role Of Click Tracking In E-commerce

Click tracking in e-commerce is essential due to its high importance in understanding how users interact with your content. Nevertheless, it is an indicator in analyzing your campaigns and it gives you a perspective on what visitors like, what makes them interact more and, finally, what drives up their actions to conversions.  There are several …

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The Overlay Is Here To Stay (At Least For Now)

The overlay, love it or hate it, is a valuable marketing tool when used appropriately. However, there is a lot of the hate towards overlays from consumers and marketers alike. This strong hate for a useful tool is due to marketers misusing the technology and ruining the user experience. Optimization isn’t about tweaking a landing …

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Has Personalization Replaced A/B Testing?

Before we tackle whether personalization has replaced A/B testing, let’s slow down and take a minute to talk about the two most popular Conversion Rate Optimization (CRO) tools used by marketers today. First we have personalization, a CRO tool that has increased in popularity over the last 18 months. When you think about it, this …

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How to use web personalization to stand out

Web personalization is one way to increase conversions, by designing the most suitable path for every traffic segment from your e-commerce website. As we have said before, using web personalization in e-commerce is a critical component for your business nowadays. In order to personalize, there are several basic things you need to know. In this …

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E-commerce Hack: How To Use Pop Ups To Increase Sales

Do you remember launching your e-commerce website? How did you manage to overcome setting up all of the aspects of your online store, from logistics to web design and usability testing? I bet it was not easy, but you should congratulate yourself for doing it.   Are you satisfied with what you have? Usually, even …

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