Need a strategic approach for your eCommerce? Use the Growth Matrix

Do you ever feel like John Travolta here when thinking about your Ecommerce growth strategy?  via giphy Maybe you have been trying to implement every new marketing hack that you heard about and felt like something’s missing. It’s a common trend among marketers, and especially in Ecommerce, to be chasing the “silver bullet”. The one that will …

Continue reading

How To Sustain A Continuous Improvement For Your Ecommerce Website

Do you want to get better results from your eCommerce website? If yes, then you need to continuously improve every aspect of the website. Trust me, it’s your responsibility to connect the dots – and find ways to make a lasting impact on users (i.e., customers). It’s not a hit-and-run approach. You’ve got to be consistent …

Continue reading

Essential Digital Marketing Frameworks For Ecommerce

Are you ready to find your customers? They’re out there. All you need is the right framework. In his session at the International Ecommerce Day Conference, Dave Chaffey, Co-founder and CEO of Smart Insights shares some thoughts on how to develop the right digital marketing frameworks for your eCommerce business. You’ll really love this… But …

Continue reading

Uncover The Hidden Power Of Micro-Conversions

As an eCommerce marketer, there are only two types of conversions to optimize for: Micro-conversions Macro-conversions Micro-conversions are valuable actions (e.g., click, comment, email list opt-in, product preview) that your target audience take when they visit your website. These actions lead to macro-conversions (e.g., sales). Going from being a child to an adult takes a …

Continue reading

Why The Future Of Ecommerce Belongs To The Optimizers

This is the best time to be in business, especially in eCommerce. Would you like to take your eCommerce business to another level? It all starts with understanding, creating, and improving your eCommerce funnel. It’s what helps you in the process of increasing your eCommerce conversion rate and drives the greatest revenue. Robert Kiyosaki, the …

Continue reading

How To Develop A Winning Ecommerce Growth Strategy

To keep your business alive, you have to develop a powerful eCommerce growth strategy. Making your traffic convert into customers is vital to the profitability of your online business. It’s a continuous process because of the dynamic nature of customers. Most digital marketers are not taking the right steps to convert casual visitors into paying …

Continue reading

3 Ecommerce Pricing Strategies To Have A Profitable Store

Are you sure you know the psychology behind creating successful eCommerce pricing strategies? For most eCommerce marketers, pricing is a big challenge. To a large extent, the price tag of any product determines how excited or discouraged the customers will feel. “It’s probably the toughest thing there is to do,” says Charles Toftoy, associate professor …

Continue reading