Is It Time To Optimize Your Website?

  Note: Considering getting started with Conversion Optimization? I’ve put together a CRO ROI Estimator which you can use to to estimate the return on your CRO investment based on your company size and data. Click here to try it now. We want to make twice the money, so we double our budget. I wish …

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How to use exit-intent for eCommerce websites

Converting leads into customers seems to be a top-of-mind matter for today marketers. As Hubspot Inbound Report shows, lead conversion represents an undeniable priority for 74% of the companies in 2016, as only 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016) The shift in decision-making behavior – from rational thinking to pure …

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Conversion rate optimization – Bucharest Meetup

Remember those childhood times when you mostly wanted to discover more and more? There were moments when the best tips and tricks were hidden in unknown places and it was your choice to decide whether you wanted to go on a journey to discover them, or turn around and miss important stuff. Conversion rate optimization …

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How To Sustain A Continuous Improvement For Your Ecommerce Website

Do you want to get better results from your eCommerce website? If yes, then you need to continuously improve every aspect of the website. Trust me, it’s your responsibility to connect the dots – and find ways to make a lasting impact on users (i.e., customers). It’s not a hit-and-run approach. You’ve got to be consistent …

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Uncover The Hidden Power Of Micro-Conversions

As an eCommerce marketer, there are only two types of conversions to optimize for: Micro-conversions Macro-conversions Micro-conversions are valuable actions (e.g., click, comment, email list opt-in, product preview) that your target audience take when they visit your website. These actions lead to macro-conversions (e.g., sales). Going from being a child to an adult takes a …

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The Guide to Creating a Conversion Rate Optimization Audit

If you want a higher return on your hard-earned traffic, you need to get a higher number of visitors to take the actions that you desire. Pretty obvious, I know. But boosting your conversion rates isn’t about just split-testing pages. Not about tweaking your button color, or moving your opt-in box above the fold. Conversion …

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