Live critique webinar for eCommerce websites

Let’s face it: almost all of us (especially when we are still in our youth) are blind to our little weird habits that might annoy the hell out of our colleagues, friends or family. And unless a good Samaritan has the courage to gently tell us, we continue to stumble in the dark and wonder …

Continue reading

3 Main Reasons for Cart Abandonment and How to Treat Them

For every eCommerce marketer, cart abandonment is one of the most painful areas. But before finding the right cure, let’s get clear on what Cart Abandonment Rate (CAR) is and how to calculate it. CAR is an indicator that reveals the number of visitors who had the intention to complete the purchase but ended up by …

Continue reading

More sales with the same traffic?

GIF source Sometimes jumping in the swimming pool is a great idea. But other times, like when the water is frozen, this is a terrible idea. And it hurts. Most marketers know they need more traffic and they keep pumping money in it. But, from a certain point forward, this tactic is just as useless …

Continue reading

Is It Time To Optimize Your Website?

Considering getting started with Conversion Optimization? I’ve put together a CRO ROI Calculator which you can use to to estimate the return on your CRO investment based on your company size and data. Try it now. I wish that were true, but that’s not how it works.We want to make twice the money, so we double …

Continue reading

How to use exit-intent for eCommerce websites

Converting leads into customers seems to be a top-of-mind matter for today marketers. As Hubspot Inbound Report shows, lead conversion represents an undeniable priority for 74% of the companies in 2016, as only 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016) The shift in decision-making behavior – from rational thinking to pure …

Continue reading