Live webinar with Rand Fishkin and Valentin Radu

If you are an online marketer passionate about growth and about getting the best results for your clients, then SEO and CRO are two major pieces of your toolbox. Just to make sure we’re all on the same page about what these terms mean, let’s see what the wiki definitions are. “Search engine optimization (SEO) is …

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How to grow your website with Hotjar & Omniconvert

A/B testing + heat maps + session recordings = incredible combo The industry of conversion rate optimization is changing a lot. There are more and more marketers realizing that they should go more granular into the details that are affecting their overall performance. We can group the optimization methodologies into 3 main categories: A.“Some optimization …

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Omniconvert empowers you to decide the future of your CRO tool

The time to announce that Marketizator becomes Omniconvert on our blog has come. If you haven’t heard from our social channels or from the press, Omniconvert (former Marketizator) launched the first democratic CRO platform, where users can decide the future of their CRO tool. The rebrand of Omniconvert means that users are now capable of …

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Have you registered for International Ecommerce Day?

Remember the days of childhood? When you heard a new word or discovered a new thing and asked everyone around what was it? If something changed in the meantime, it’s adulthood. Somehow, adults forgot how exciting is the world around them. They don’t want to LEARN and discover new things because they believe they KNOW …

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The Truth About Conversion Rate Optimization (CRO) Tools

I’ve been in the conversion optimization industry for three years now. In 2013, I have launched Omniconvert, conversion rate optimization tool meant to help marketers around the world achieve their conversion goals. Since then, our team and clients tested over 4 billion visits. By analyzing their results and looking at the trending graphs of our …

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The 10 Omniconvert Core Values And How We Act On Them

When people talk about values, they talk about their ideal behavior that they would like to embrace in the hardest moments of their lives. Values represent anchors that help us remember who we want to become. They take us back on the right road. In business, like in life, you can get distracted. The desire …

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On Tracking, Reporting and Being Creative

In conversion optimization, setting up tracking correctly is essential to your success. As Brian Massey said earlier this week in an article on Marketing Land, trending graphs can help you determine when to call an A/B test done. But you can only be sure that you’re not screwing up your reporting only if you have …

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Omniconvert Hits Again: G2Crowd’s Best CRO Software Report Is Out!

The recently published G2Crowd Report concerning the best conversion rate optimization tools has shown interesting information for the marketers who adopted CRO in their companies. G2Crowd evaluates software products by customer satisfaction and scale. The customer satisfaction indicator is based on the users’ reviews, while the scale indicator is based on market share, vendor size, …

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