Company and Product Updates

In almost every e-ecommerce business the main focus is on the macro conversions that bring instant sales. Yet, there is another type of conversions with a high impact in time over your online business: micro conversions. One type of micro conversion is represented by the collected leads on your website. Qualified leads are incredibly useful [...]

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] If you’re a marketer working in conversion optimization you might often have to deal with the “optimizer’s block”.  It’s that moment when you’ve squeezed every drop out of your creative testing ideas until you discover there’s nothing left. Nothing. Nada. Zilch. Zero ideas left in your brain. So what [...]

If you are an online marketer passionate about growth and about getting the best results for your clients, then SEO and CRO are two major pieces of your toolbox. Just to make sure we’re all on the same page about what these terms mean, let’s see what the wiki definitions are. “Search engine optimization (SEO) is [...]

A/B testing + heat maps + session recordings = incredible combo The industry of conversion rate optimization is changing a lot. There are more and more marketers realizing that they should go more granular into the details that are affecting their overall performance. We can group the optimization methodologies into 3 main categories: A.“Some optimization [...]

If you are a conversion optimization specialist, you know very well two things: #1 an idea, no matter how brilliant, will be useless if you don’t have a proper strategy first. #2 it is pretty hard to come up with new, good ideas for your business or your client’s business on a regular basis.   [...]

A lot of things happened in the last few months at Omniconvert. Formerly known as Marketizator, our company rebranded into a more user-centric organization. Along with the rebrand, the way we perceive conversion rate optimization became more empathetic. The update we’ve just released is meant to make CRO more real, by following actual persons that [...]

The time to announce that Marketizator becomes Omniconvert on our blog has come. If you haven’t heard from our social channels or from the press, Omniconvert (former Marketizator) launched the first democratic CRO platform, where users can decide the future of their website optimization software. The rebrand of Omniconvert means that users are now capable [...]

Remember the days of childhood? When you heard a new word or discovered a new thing and asked everyone around what was it? If something changed in the meantime, it’s adulthood. Somehow, adults forgot how exciting is the world around them. They don’t want to LEARN and discover new things because they believe they KNOW [...]

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