Raluca Popescu

Today is the best time in history to be an evidence-led retailer. Data is available everywhere, tools are improving daily, and the business climate is data-friendly. You hold in your hand the keys to the kingdom. But, you must not squander the opportunity. It will be taken away unless you use it wisely. In this post, [...]

Most optimization programs have small results or fail altogether. One of the most important causes of this situation is the lack of a coherent system for prioritization. While it’s not hard to come up with a list of ideas, the challenge is to decide where to start and in what order to execute your tests. [...]

Shifts in Google’s rankings and searcher behavior have changed how SEOs must apply CRO. Learn how Google has evolved and what this means for SEO, about Rankbrain and Syntax Net, the 10 steps process Rand Fishkin, the Wizzard of Moz uses for CRO for Searcher Task Accomplishment, how CRO helps you when doing SEO, the [...]

Today’s post about the best pricing strategies comes from our friend Burc Tanir, Co-Founder and CEO at Prisync. *** Pricing is one of the main forces that affect conversion rates for every e-commerce business as online shoppers around the world have a significant interest in a good deal. And because of that, they will never hesitate to [...]

We recently had the honor to have Sam Mallikarjunan, Marketing Fellow at Hubspot, as a guest to one of our webinars. In the first part, Sam shared super valuable lessons that e-commerce can learn from world-class SaaS companies. In the second part, he and Valentin Radu, our own CEO, had one of the most interesting [...]

Growth is not about a one-time sale. In order to continuously drive growth for your business, you must focus on building and be maintaining authentic relationships: create habit-forming experiences. In this post you’ll learn: How to use the RFM segmentation to increase customer retention rate within the first 30 days of purchase How to create [...]

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