​​​​​​​​​​​​​​​​​​​​​​​​​​​​Customer Lifetime Value​​​​​​​​​​​​​​: The Leading E-commerce metric

​​​​​​​​​​​​​​​​​​​​​​​​​​​​Customer Lifetime Value​​​​​​​​​​​​​​: The Leading E-commerce metric

Is your online store successful or not? You probably know about all the E-commerce KPIs; rolling many orders may give you a great feeling of accomplishment, but what metric does it best help you see the clients’ worth and your actual ROI? One of the most useful...