Background is a cross-channel Romanian business from the retail industry that sells products advertised on TV. They have over 500 products from different categories: kitchen, home & deco, fitness, and beauty. General info about the business has been present on the online market since 2015. Their main competitors are teleshopping retailers with […]

…and lived to tell the story Pssst, hey you! Yes you, drowned in an ocean of data. Running reports and preparing presentations for the next marketing meeting. Thinking of what the hell should be done in the next quarter to turn things around and engage your customers better. You know that the only way to […]

Conversion rate optimization is not easy. If it were easy we wouldn’t be here, but most probably on a yacht on some tropical island. Now, perfect conversion rate optimization software is the fantasy of many digital marketers. Work less get a bunch of results. Today, I would like to get over some basic and simple […]

Getting the most revenue you can out of your e-commerce product page is important and it can be difficult to know just how this is achieved. With Google introducing different algorithms and changes in customers buying behaviors, it can be tricky to ensure that your products are receiving the right exposure and you are able […]

The conversion rate optimization is even more important for e-commerce businesses than any other online business because it helps them make the most out of the traffic they already have instead of spending large budgets on customer acquisition. Below you will find 49 growth ideas from 19 awesome e-commerce experts for growing your business in […]

full disclaimer before we get started: RFM analysis stands for Recency, Frequency, Monetary analysis and it has something to do with your customers I love coffee. When I was living in Italy, I developed a habit of having one macchiato every morning before work. What I found interesting about coffee in Italy is the fact […]

With the fierce competition in the e-commerce sector nowadays, both large and small businesses are forced to make the most out of what they have and so, getting more out of their business becomes every shop owner’s mantra. With the increasing number of communication channels available to us today, we are hit with blocks of […]

Is your online store successful or not? You probably know about all the E-commerce KPIs; rolling many orders may give you a great feeling of accomplishment, but what metric does it best help you see the clients’ worth and your actual ROI? One of the most useful calculations in E-commerce that responds to above questions […]

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