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Ioana Lupec

How to grow your website with Hotjar & Omniconvert

A/B testing + heat maps + session recordings = incredible combo The industry of conversion rate optimization is changing a lot. There are more and more marketers realizing that they should go more granular into the details that are affecting their overall performance. We can group the optimization methodologies into 3 main categories: A.“Some optimization …

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Raluca Popescu

Need a strategic approach for your eCommerce? Use the Growth Matrix

Do you ever feel like John Travolta here when thinking about your Ecommerce growth strategy?  via giphy Maybe you have been trying to implement every new marketing hack that you heard about and felt like something’s missing. It’s a common trend among marketers, and especially in Ecommerce, to be chasing the “silver bullet”. The one that will …

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