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Ioana Lupec

How to grow your website with Hotjar & Omniconvert

A/B testing + heat maps + session recordings = incredible combo The industry of conversion rate optimization is changing a lot. There are more and more marketers realizing that they should go more granular into the details that are affecting their overall performance. We can group the optimization methodologies into 3 main categories: A.“Some optimization …

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Raluca Popescu

Need a strategic approach for your eCommerce? Use the Growth Matrix

Do you ever feel like John Travolta here when thinking about your Ecommerce growth strategy?  via giphy Maybe you have been trying to implement every new marketing hack that you heard about and felt like something’s missing. It’s a common trend among marketers, and especially in Ecommerce, to be chasing the “silver bullet”. The one that will …

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More sales with the same traffic
Raluca Popescu

More sales with the same traffic?

GIF source Sometimes jumping in the swimming pool is a great idea. But other times, like when the water is frozen, this is a terrible idea. And it hurts. Most marketers know they need more traffic and they keep pumping money in it. But, from a certain point forward, this tactic is just as useless …

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